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Smarter Way. Faster Growth.

Brand solutions to accelerate market impact and drive winning results.

CROSSMARK is a leading sales and retail services agency specializing in growing CPG brands throughout a broad range of categories in the enterprise retail space. Located in Plano, Texas, we’ve built a reputation for driving the world’s most powerful companies, and helping them dramatically increase sales and improve brand management.


We run a core offering of integrated Sales and Retail services that include:


With their in-depth retailer knowledge, vast channel expertise, and fluency across product categories, our expert team crafts strategies to win, profit and grow – then make it happen. By defining your promotional history, along with your competitors, we can create pricing and shopper marketing plans that maximize returns across your brands. With our tools, experience, and relationships, we’ll take you to market faster and more efficiently, and once there, we’ll help you thrive.

Retail Solutions (merchandising)

When you want to stand-out on the shelf, in-store, or across a virtual marketplace, we’ll help you maximize your placement, appeal, and ultimately, your sales. From straightforward in-store merchandising displays to highly complex programs, we do it all. No matter how demanding or daunting a project appears, we’ll deliver an innovative, custom plan that works. It’s not just our consistency and attention to detail that sets us apart, it’s the partnerships we’ve built over the years that can connect your brand with iconic retailers such as Walmart, Sams Club and CVS and their customers.

Analytics and Insights

By delivering visibility into your business, we can identify critical insights and develop a customized plan for you. It’s about connecting shoppers, channels, locations, pricing, and messaging at exactly the right time to deliver greater success. Data, Technology and People are key to our success: by investing in Technology & tools, our highly skilled People can increase the value of our Data and deep industry expertise to our clients. Thanks to our super-powerful AI enhanced Advanced Analytic Platform, we are able to deliver that accelerated growth you desire. We won’t just get the job done, we’ll do it right by delivering actionable insights that help our people make smarter decisions and make the most of every opportunity for you.

Global Business Services

Our task force of specialists become your dedicated back office; from simplifying the process of promotional planning to delivering faster returns for your business. Driven by powerful data and driving the process from one phase to the next, we’ve got everything it takes to make things happen and deliver success.

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