About Us

Who Is WIS International?

WIS International is the industry leading expert in global inventory, data collection and technology innovation. Following a series of strategic mergers, WIS International is now firmly grounded at the heart of manufacturers and retailers. Through the following four connected brands, we effectively deliver a seamless service to large and enterprise businesses across the U.S. and Canada.

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WIS Inventory Solutions

We provide a full physical inventory counting services for retail, healthcare, manufacturing, warehouses and specialty sectors.

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We increase your distribution and boost your sales across the USA by delivering retail solutions, analytics and insights for your business.


Product Connections

We take care of your marketing needs, whether digital, traditional, or in-person, to boost your consumer engagement in and out of store.

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Dealer Solutions

We offer complete inventory services dedicated to automotive dealerships.

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Our connected approach sits firmly at the core of our business. We ensure that we drive forward our “Mission” to serve as a valued strategic partner for leading retailers and manufacturers seeking outstanding people, process and technology solutions. Followed by our “Promise” to be a trusted partner to Customers and world-class employer of choice. Both of these core statements are underpinned our spirited “Values” which we live and breathe daily. Service. Pride. Integrity. Results. Innovation. Teamwork.

With over 70 years’ experience, a workforce spanning over 50,000+ employees, 200+ offices and 5,000+ clients to service worldwide, WIS International helps its customers increase accuracy, reduce costs and save management time.

Our Technology

How Your Business Benefits


Speed and accuracy. WIS handheld devices, including inventory scanners and tablet applications, are designed specifically to accurately capture inventory data.


Powerful and effective. We invest in equipment, processes and whatever the future may bring. We continue to improve existing tools and develop solutions for emerging trends.


Accurate and secure. We participate in independent, annual SSAE 16 assessments. This represents our focus on data security, process controls and compliance.​​

Our Leadership​

Jim Rose

Chief Executive Officer

Richard Baxter

Chief Financial Officer

Waseem Bawa

Chief Operating Officer

Bill McDonald

Chief Information Officer

Russ Silber

Chief Revenue Officer

Katy Avila

Chief Human Resources Officer

Steve Smith

Executive Vice President, Account Management

Tom Miller Headshot

Tom Miller

General Counsel

Dan Colvard Headshot

Dan Colvard

Executive Vice President, Sales Enablement

Jason Gramling Headshot

Jason Gramling

General Manager, Product Connections

Tom Dennis Headshot

Tom Dennis

General Manager, CROSSMARK Retail Solutions

Jamie Mcdermid Headshot

Jami McDermid

 President, CROSSMARK Sales Agency

Our Mission

Serve as a valued strategic partner for leading retailers and manufacturers seeking outstanding people, processes and technology solutions.

Our Vision

To be a trusted partner to customers and world-class employer of choice

Our Values


Deliver with excellence


Own it


Do the right thing


Execute with urgency


Find a better way


Win together